Tag Archives: marketing

Making Voice Mail Work For You Not Against You

Eric GilboordBy Featured Speaker Eric Gilboord

It is becoming the norm to work at home for all or some of your business activities. Pretty much every company and most consumers, have the ability to receive voice mail messages whether through an answering machine or an invisible machine from a telephone service provider. Some small businesses consider this a hindrance or a roadblock to getting to their prospect or customer. I consider voice mail to be a great aid in reaching people. If you learn to use voice mail to your advantage it could become a wonderful addition to your bag of marketing tools. Voice mail offers you the ability to communicate with your staff, suppliers and allied companies. I have moved many projects ahead by reducing the number of face to face meetings and utilizing voice mail to exchange details with my associates.

The following are common questions about using voice mail as part of the sales & marketing process:

Q. What do I do when I reach a voice mail message?
A.
The secret is to prepare yourself prior to making the call. There is no need to be stumped by an electronic message vs a human voice on the other end of the line. You should have a plan of action and a specific message already in place in case the person is not available.

Q. Should I bother to leave a message or not?
A.
To not take advantage of the capabilities of modern electronics is a waste. If you had a legitimate reason to make the call in the first place, then you owe it to the recipient and yourself to leave a message.
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The Three Blind Mice of Public Speaking


Three blind mice
Three blind mice
See how they run
See how they run
The all run after the farmer’s wife
Who cut off their tails with a carving knife
Did you ever seen such a thing in your life
As three blind mice
Three blind mice

We all have blind spots when it comes to our own business, and this is as true of public speakers as it is of any entrepreneur. These blind spots are the blind mice, so to speak, of your speaking career. Do you have any of these rodents running around your business’s barn?

#1: A blurry “ideal audience” definition
If you don’t know who you should be talking to, how do you expect your audience to know they should be listening to you?

Many entrepreneurs, small business owners and public speakers fear narrowing their audience too much, so they create vague, blurry descriptions of their audience like “women who want more joy in their life” or “people who want to feel empowered.”
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How to Overcome the Fear of Networking

Wendy KinneyBy Featured Speaker Wendy L. Kinney

Chris confessed:

“I am not shy. I can talk to ANYBODY , but I would rather be funny and amusing than taken seriously. (It is safer.) I end up ‘performing’ and make no progress. How do I get past this?”

Kim complained:

“He’s asked me five times if he can give me a quote on my insurance. So now, I just avoid him at meetings.”

Here’s what I think: I think Chris fears people will think he is like the person Kim is talking about. How unattractive.

So it’s easier not to talk about business (or to avoid networking events),
than to risk being rejected or, worse, being thought of as a pushy salesperson.

Use these three tips to make networking conversations comfortable and profitable.
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The Back of Room Sale

Daniel HallBy Featured Speaker Daniel Hall

One thing you might never expect to happen is the amount of ways that you can generate money just by becoming the author of a book. There’s book sales, affiliate programs, coaching programs, live events you can promote and speaking functions you can get paid for. Well find out how you can make even more money by speaking and then doing the back of room sale.

Now when speaking at some kind of engagement or function a lot of people usually have a very informative presentation that they make on one particular subject and relate it back to whatever the products that you sell are.

The offer usually comes at the end of the presentation and then the people that are attending that are really interested in what you have to sell head to the back of the room to specifically check out your table. It’s called a back of room sale because that’s usually where the company is set up get your information or allow you to buy a book or whatever items you decide to offer.
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Stop Selling! Build Relationships and They Will Buy

Bob UrichuckBy Featured Speaker Bob Urichuck

Let’s face it, people buy from people, particularly people they trust and like – people who remind them of themselves. This is the foundation of a relationship. Therefore it is important for you, as a sales professional, to learn how to quickly build rapport and gain that trust.

In order to build a relationship, there are a number of factors to consider – one must be to first establish trust. Trust can be established in a number of ways but the quickest way is through building rapport.

Once rapport is established, and the prospect trusts you, you can proceed to ask questions and get information. Without trust, the prospect will not answer any questions. This is the most important first step in the selling process you are about to discover, the ABC, 123 Sales Results System.
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Marketing Tip: Are You Speaking Their Language?

Are You Speaking Their Language?Part of reaching your audience is knowing who they are … and how they define themselves. So, when you call out your audience in your marketing materials, are you speaking to them in their own language.

For example, if your ideal audience is professional women, aged 25 to 45, who are unsatisfied with the current state of their career, you need to call them out in a way they can identify.

If your marketing is calling out “women with career blocks” you might not reach them. But if your marketing, instead, called out “professional women who feel they should be further along in their career” you more than likely will reach them.

How you market your speaking … whether it is the core of your business or way that you reach out to your ideal clients … can make or break your speaking efforts.
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