Types of Speeches: The Keynote Address

Steve Jobs

If you are a CEO like Steve Jobs, you will often need to give keynote addresses for your organization's events.

If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics on a variety of types of presentations you can prepare.
What is a keynote address?
This is the opening presentation (usually) for an event. More often than not it is inspirational. Regardless, it sets the mood and tone for the event.

As with any presentation, a keynote address takes into account the participants, as well as the event. When giving a keynote address, it is important to include elements that show the audience that you are united with them in some way, whether by sympathy, common experience or understanding.

A keynote address is not the place to be promoting yourself or your business. You are there in support of the event and its audience. You are there to set the mood and inspire. Only bring yourself into the presentation to build rapport, show common ground and be an inspirational example.

Resources for developing keynote addresses:

The next post in this series is The Training Session.

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.