Building a Successful Business Through Public Speaking and Teleseminars

Davida ShenskyBy Featured Speaker Davida Shensky

For many professional speakers who depended on working with public seminar companies, as an independent contractor, traveling from city to city doing presentations 10 days out of the month doing seminars, they had to figure it out in another way to promote their business and build their clientele. As the Internet started to grow, companies started to spring up, where you could use the bridge lines, to do presentations for free to sell your services to individuals as opposed to working for companies.

Companies also started to incorporate training through the Internet using teleseminars as training for their employees on various topics. This is a way that companies have been able to cut their expenses on in-house training, by outsourcing rather than hiring someone to come in house and train their employees. This also allows employees to take the training, on their time, as opposed to on the company’s time.

Many professional speakers want to become known as experts on their topic, so they will put together a free teleseminar and market it to their friends through e-mail. This gives them the opportunity to do an overview presentation on a program that they have written as a multiple week mentoring program and training for people who are entrepreneurs, have a home-based business, or work for an employer and need to improve their skills in certain areas of their life, so they can increase their sales and income.

Even if you are just a salesman who sells a product you can incorporate teleseminars as a marketing tool for your products and services so you can increase your income. For years salesman used to go door to door promoting their products through demonstrations. With the advent of the Internet and the use of webinars — where you can upload PowerPoint presentation and videos as demonstrations on line, which also gives you an opportunity to cut your expenses in gas and car insurance. This way, once they have seen the demonstration on line, and like the product, then when you go into their home to do a face-to-face demonstration, your percentage of sales increase.

Since technology is becoming a part of the way it we do business today, everyone who works for themselves or a company needs to learn how to incorporate this into their business practice. The problem is that people who have done business one way find it hard to change how they do business today, therefore, they are the ones who struggle today to find a new job. The new millennial generation is entering the workforce and learned incorporate multimedia into their personal lifestyle and business practice since they grew up using computers and cell phones.

It is the baby boomer generation, who refuse to learn how to incorporate these products and technology into their business, therefore, they are being left behind and their standard of living is lower as their income decreases.

Professional speakers who learned how to use teleseminars market programs on communication, listening, team building or building strong relationships, sales, time management, stress management, and even how to manage other people. By offering a free teleseminar you can give a brief overview of what will be covered in the training program. When you work from home offering a teleseminar your expenses are virtually nothing. Therefore, when you sell a mentoring program, all you have to do is write the training program on your computer and then upload it to your website where participates can go and download it to their computer or have it printed out. There is no expense to except the price of your time since you work from home in your home office. Therefore you are being paid for your expertise on that topic, therefore, your profit is 100% of the sale. In this case you may also have the expense of employees who assist you in your marketing program, only they work from home as your virtual assistant. You will be subcontracting this work out to other home-based business as your virtual assistants, who previously were secretaries or executive assistants in an office. Since they are working from home they have tax breaks and all you would have to do is send them a 1099 for them to submit on their taxes every year to show what the income is for the year.

Having gainful employment today means accepting the fact that the workplace has changed and we have to change our idea about what her job is today.

Davida Shensky is a professional speaker, trainer, and author of many E-Books and articles. Her specialty is helping clients reach their maximum potential in life and create their own success in life. She has written the book No One Stands in Line to Become Disabled. Through her company Career Performance Insttitute she offers offers teleseminars, webinars, mentoring programs or bootcamps, advocacy, career, life, organizational, and technology coaching.

She holds an AAS in Mental Health and BA in Psychology and attended a Masters program in Rehabilitation Counseling. She attended Toastmasters where she received both the CTM and ATM certifications and participated in the NSA-GA Chapter mentoring program. She attended the American Seminar Leaders Association University where she recived the Certified Seminar Leader (CSL) certification. She attended Stores Online presentation to learn about Internet Marketintg. She has used her real life experiences to established a NPO–International Disabled Entrepreneurs, Inc. (IDE, Inc.) to teach people with disabilities the skills needed to have their own business, resources on where to purchase equipment, and low interest loans. She will be notifying supporters on fundraising prjects.

Ms. Shensky’s company is Career Performance Institute through which she presents teleseminars, webinars, boot camps, advocacy, career, technology organizational, and life coaching. plus written the book No One Stands in Line to Become Disabled. Our company helps clients find their passion and build it into a successful business. We help clients recognize the “limiting beliefs” they have which prevent them from making the right decisions.

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This post is by a guest writer. Please see the "About" section above for more information about today's featured expert.