Know Your Audience, Part 5 – Speech Objectives

In this video, I talk about the four objectives all speeches have.

The objectives are:

  • Inform
  • Inspire
  • Persuade
  • Entertain

I also mention that to engage an audience you need to be:

  • Knowledgable
  • Confident
  • Positively energetic

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is

2 comments on “Know Your Audience, Part 5 – Speech Objectives”

  1. Heather

    I want to take note of this specific post, “Know Your Audience, Part 5 – Speech Objectives
    | Public Speaking Super Powers” on my very own webpage.
    Do you care if I personallydo? Thx -Tatiana

    • Carma

      Sure! Back link away! If you want, you can go to YouTube and embed it. 😉

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