It’s not necessary for the whole world to know who you are to be a highly successful speaker. You only need the right people to know who you are. In other words, you need to become a strategically micro-famous speaker.
For example, there are speakers that I know and follow, but if I mention them to someone outside of my industry or field of interest, they are unknown. And that’s OK because they are reaching the people they need to reach. And you can do this too.
If you speak about cat ownership, for example, it won’t matter much if you’re a household name to dog owners. However, being famous for the right population — in this case cat owners — can make all the difference in the world.
Luckily, becoming a micro-famous speaker in your specific niche is easier than you think! Follow these tips to ensure that the right people know who you are:
A Micro-Famous Speaker Is Specialized
It’s easier to become well-known if you’re masterful at something. It’s easier to be masterful at something specific.
For example, keeping with our pet speaker, you don’t want to be a general pet ownership speaker. You want to be the speaker that specializes in cats or even specific breeds of cats.
Micro-Famous Speakers Know Their Target Audience
Who are you trying to serve? What does your ideal customer look like? What can you help them gain and what can you help them avoid? Develop an avatar for the type of person you want to know you.
- What information are they seeking?
- What information do they need?
- Where are they on the knowledge journey?
- Do they fall into a certain age group?
- Does their gender matter?
- Is their income level important, and if so, what is it?
- Do they belong to a specific profession?
- What hobbies do they have?
Be as detailed as necessary, but not more detailed than necessary. It’s important to know who you’re trying to reach. This will help you avoid wasting your time with those who aren’t in your niche. For example, our cat speaker’s ideal audience avatar might be cat breeders specializing in exotic cats after retirement. See how specific that is?
Rise Above the Noise
What does your audience need? What is the common problem they all have? Center your message around this need and your ability to solve it. Noise is simply non-meaningful messaging. Be meaningful to your audience.
For example, the cat speaker won’t talk about how to breed an American Shorthair Cat, because that is not an exotic breed and therefore not of interest to her audience.
A Micro-Famous Speaker Is an Authority
When people want to solve a problem, they want an expert. But how does the average person spot an expert? They aren’t experts themselves, or they wouldn’t need on. Consider these ideas to be perceived as an expert:
- Put content in front of ready-made audiences. There are others who already have the attention of those you want to reach. Write a guest post for a blog. Be a guest on a podcast.
- Teach an online class. Develop your methodology and systematize it into a digital course. People will often assume you’re an expert if you’re teaching a course that you created.
- Put content on social media and on your own website regularly. It’s important to be consistent with your postings, so stick to a schedule.
- Write a book. It’s not as daunting as it seems. It only takes a few pages a day to write a book in six weeks. There’s no expense for creating a Kindle book. It’s hard to find a respected expert that hasn’t written a book.
Use linkedin.com. Keep your profile up to date and use all the features that are supplied on that platform to post content.
Host a podcast or do weekly live broadcasts on Facebook, Instagram or YouTube. You’re a speaker, why not use your speaking skill to showcase your expertise?
Make friends with well-known experts in your fields.
You can become famous by association. Interview these experts. Contribute a guest post to their website. Ask them to write the introduction to your book. Have them as a guest on your podcast. Host an online summit and feature them as one of the guest speakers.
Being famous has its advantages. This is especially true within your niche. The world within your niche is quite small, so it’s not nearly as challenging to be famous within your niche as it is to be famous in general.
A little fame can go a long way toward building your career or business. You don’t have to be a household name. Just a little fame will do. Find the small pond that you can be a big fish in!
