Webinar Basics: The 4 Key Decisions for Planning a Webinar

Hosting a webinar can be a great way to build your mailing list, position yourself as a leader in your niche and sell your services or products. Hosting your first webinar can seem overwhelming or scary. But it doesn’t have to be. Creating and hosting your own webinar can be fun and easy. You can get started planning a webinar by answering the following four questions.

Webinar Basics: The 4 Key Decisions for Planning a Webinar

1. What is your webinar’s purpose? [The webinar’s desired outcome]

The most important part of planning a webinar is determining is purpose. What action do you want your attendees to take after they attend? Do you want them to sign up for your waiting list? Purchase your latest product? Buy a product you’re promoting as an affiliate?

Don’t go into your webinar with three or four different goals. You want one goal so you can make a strong call to action at the end of your virtual event. Remember, the purpose of your webinar is what will guide you as you develop your content.

2. What is your webinar’s topic? [Planning your content, part 1]

Once you know the end goal of your webinar, you can start planning for its content. What topic will best move attendees toward your intended goal? Finding a topic that will meet a specific felt need or answer a pressing problem that your community has right now.

If you need help with picking a topic, consider what products or services you’ve released that resonated with your community. If you’ve used surveys to learn more about your subscribers or followers, look over those results. You can also reach out for inspiration from a business friend you trust or a coach to support you.

3. What are your webinar’s main talking points? [Planning your content, part 2]

From the topic, you can now start planning your talking points. What key information will you want to share during your webinar? You’ll need six or more talking points so you have plenty of content ideas to pull from.

It can be helpful to brainstorm your points by using index cards or sticky notes for this part of the process. (Do you have a large, sliding glass door? Sticky notes work well on windows!) Write down one idea on each card or note. When you’re done, you can rearrange the notes in a logical order.

Keep in mind that during a brainstorm, you may jot down points that you decide won’t work. You can throw those cards away or save them if you think they might be helpful later.

4. When will your webinar be held? [Planning a webinar schedule]

Now, you’ll need to pick a time and date for your webinar. You want to set it at least two weeks in the future so you have time to promote it. But if you really want to create a buzz about your event, you should plan it 4-6 weeks in advance.

As you look to schedule your webinar, keep in mind different time zones. A webinar scheduled at seven in the morning Eastern Time means it’ll be four in the morning for your attendees living in the Pacific Time zone.

Hosting a webinar can be enjoyable and fun. You may even discover you love creating and hosting online events.

Do you want to be more effective at hosting a webinar?
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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.

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