What to Say and Do on a Facebook Livestream

Facebook Live is a powerful way to grow your community. But it can be a bit intimidating to broadcast your very own livestream. I know I drag my feet in holding them.

You worry about what to say. You feel frustrated and unsure of which topics to cover.

If that describes you, here are a few ideas to get you started.

What to Say and Do on a Facebook Livestream

Tell a Story or Share an Experience Live on Facebook

Stories are an easy way to start your livestream. Tell a story about a customer service experience you had, talk about your favorite aunt who inspired you to start your own business, or explain how you came to be in your current career. In this Facebook Livestream I told a story about some fear-based emails I was getting and why I thought that was a bad idea.

Announce New Products or Services

Use Facebook Live to share about your new product or service. Not only will your existing customers appreciate hearing the news, but you may also get viewers who turn into customers after learning about your latest offering. I shared about my latest book in this livestream video.

Run a Book Club or Bible Study via Facebook Livestream

Pick a book and do one livestream for each chapter. During your broadcast, share a few thoughts on the chapter and how it’s impacting you. If you’re not sure what to say, look in the back of the book for a discussion guide or check the publisher’s website for an easy-to-use guide. I haven’t done this live yet, but I did do a series of YouTube videos that might give you some inspiration.

Thank Someone on Facebook Live

Take a moment to publicly thank someone. This could be someone you’re close to like your sister or your mom. But it could also be a friend or mentor who guided you through a difficult time. Be sure to tag them so they know how much you appreciate them!

Do a Quick Tips Broadcast

Come up with three quick tips you could share with your audience that relates to a niche you serve. For example, if you’re in personal finance, you could share 3 quick tips for understanding your credit score. My very first Facebook livestream followed this template.

Give a Testimonial

If you had a company or business go above and beyond to help you out, then livestream a quick testimonial. Explain what the situation was and how the brand did right by you. When you’re done, tag the business and let them know you’re sharing a positive experience.

Interview Someone Else

You can use a tool like BeLive to interview guests on your livestream. Pick interviewees who are comfortable on camera and have valuable content to share with your viewers. I haven’t done this yet, but I was recently on a group livestream where I was interviewed.

Do a Tutorial for Your Community

Think about a topic you get asked about a lot and use a Facebook livestream to create a tutorial. For example, if you’re in the beauty niche and you get questions about how to create flawless eyebrows, turn that into a broadcast. Explain step by step what you’re doing and why you’re doing it. I haven’t done one of these, but here is an example from Seedsheet showing you how to start growing a garden with them.

Regardless of what you do on your Facebook Live video, be sure to pay attention to the comments. User engagement will boost your rankings on Facebook leading to even more views and shares. It can be hard to do this while live, as you probably noticed on my first Facebook Live, but you can always enroll a friend or virtual assistant to help with this. Happy streaming!

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.