5 Ways to Use the Internet to Boost Your Speaking Business

Speaking is an offline activity, but you can use the Web to boost your speaking business. Here are five suggestions:

Polish your online presence

Does your website look contemporary and professional? Or does it look like it was created in the 1990s and forgotten? Worse, does it look like you Aunt Edna created it when she was experimenting with all those cool HTML thingies she was learning about?

Your website can often be making your first impression for you. Make sure that it is representing you in a professional way that speaks to your target audience.

Be consistent with your online footprint

You are a brand, and that brand needs to be consistent wherever you are online. That means that your Facebook, Twitter, and LinkedIn profiles (as well as any other social media profiles) need to match each other and your website.

Be organized

When someone stops by your website, is it clear how to get to the information they are seeking? Make sure your navigation is clear and easy to follow. Make your website as “flat” as possible … people should be able to get to the information they want in 3 clicks or less.

Be easy to contact

One of the main points of your website is to get people to contact you to book you for a speaking or coaching gig. So make it easy for them to pick up the phone and call you by having your phone number on every page in an easily locatable place, such as the header or footer. Also, have a contact form that is one click away from any page … a link in your footer or main navigation will do the trick.

Capture their information

Let’s say someone visits your website, likes what they see, but is not ready to book you for anything? Give them an opportunity to keep in touch by offering them an incentive to sign up for your list. An incentive can be anything from a special report to insightful audio or video.

You don’t need to do any of these things yourself. You can hire a Web consultant like me to do this for you. Regardless of how you decide to implement these five tips … do it and see your business grow!

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.