Speaking is an offline activity, but you can use the Web to boost your speaking business. Here are five suggestions:
Polish your online presence
Does your website look contemporary and professional? Or does it look like it was created in the 1990s and forgotten? Worse, does it look like you Aunt Edna created it when she was experimenting with all those cool HTML thingies she was learning about?
Your website can often be making your first impression for you. Make sure that it is representing you in a professional way that speaks to your target audience.
Be consistent with your online footprint
You are a brand, and that brand needs to be consistent wherever you are online. That means that your Facebook, Twitter, and LinkedIn profiles (as well as any other social media profiles) need to match each other and your website.
When someone stops by your website, is it clear how to get to the information they are seeking? Make sure your navigation is clear and easy to follow. Make your website as “flat” as possible … people should be able to get to the information they want in 3 clicks or less.
Be easy to contact
One of the main points of your website is to get people to contact you to book you for a speaking or coaching gig. So make it easy for them to pick up the phone and call you by having your phone number on every page in an easily locatable place, such as the header or footer. Also, have a contact form that is one click away from any page … a link in your footer or main navigation will do the trick.
Capture their information
Let’s say someone visits your website, likes what they see, but is not ready to book you for anything? Give them an opportunity to keep in touch by offering them an incentive to sign up for your list. An incentive can be anything from a special report to insightful audio or video.
You don’t need to do any of these things yourself. You can hire a Web consultant like me to do this for you. Regardless of how you decide to implement these five tips … do it and see your business grow!