Promoting Your Business with Public Speaking

Business SpeakingGetting up in front of groups of people is one of the most cost-effective (and easiest) ways to promote your business. But a lot of people do it the wrong way and think that it doesn’t work. Here are five tips for creating and delivering presentations that offer value and attract leads.

Focus on their needs.
People don’t go to talks to listen about your business. They go to discover solutions to their problems. Develop presentations that speak to the wants and needs of your ideal prospects. For example, chiropractors, naturopaths and acupuncturists can talk about general health issues. Restaurateurs, chefs, caterers and other food professionals can talk about nutrition, food preparation or party tips. It all depends on the focus of your particular business. Find the common need that your business solves and talk about that … you can always throw in your particular solution at the end.

Do a background check.
Before speaking to an audience, find out a little bit about them. That way you can tailor your presentation to their particular quirks, needs or situations.

Organize your presentation.
Make it easy for your listeners to follow you. Organize your key points in a logical order.

Don’t be a stuffed shirt
It’s OK to be yourself on stage … as long as its a professional version of yourself. If you’re funny, add humor. If you have personal stories that will illustrate your points use them.

Be careful with PowerPoint.
Too many people use PowerPoint as a crutch rather than a complement. PowerPoint slides should illustrate your points … not be them. Use images more than words on your slides and keep the words on the slide to a minimum.

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is

2 comments on “Promoting Your Business with Public Speaking”

  1. smithjohnson176

    it is a good blog regarding business and public speech. I like it. Speaking announcements also contribute as a major part of business communication. Thank You!

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