Once you start creating Facebook Live content, you will very quickly recognize just how great the format is for really connecting with your audience. However, you’ll also find out pretty quickly if your audience isn’t large enough for it to be truly effective for your business. So how can you grow your audience both on and for your Facebook Live content?
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If you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have.
Photography: Still and Video
Invest in some good photographs of yourself. You’ll want both head shots and action shots. Once you have those, you want to use them consistently in your marketing. Places you should consider including or uploading your photos are:
- Your website
- Social Media
You’ll also want to include video in your “image” marketing. Record all your speaking opportunities and upload the best to YouTube and Facebook. Create tips videos. Create slide show videos. Post those, as well, on YouTube and Facebook.