As a public speaker, you are an expert on some topic. What better way to demonstrate this expertise…and get some search engine juice for your speaking website…than through content marketing.
Tag Archives: marketing
I recently read a blog post that shared a number of word that when used in the title of your blog posts were more likely to get that post read. As I looked through the list, I realized that many of them would have a similar effect if used in the title of your presentations. In other words, when these words are used in your presentation titles, you’ll be more likely to get people to want to hear those presentations.
People always want to know more about whatever they are interested in. Can you give them some insights into the topic? Then make sure they know that up front!
- 5 Insights Into the Mind of Your Dog
- Research-Based Insights for More Effective Selling
- How to Gain Better Insights Into Your Clients’ Buying Habits
If you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have.
Photography: Still and Video
Invest in some good photographs of yourself. You’ll want both head shots and action shots. Once you have those, you want to use them consistently in your marketing. Places you should consider including or uploading your photos are:
- Your website
- Social Media
You’ll also want to include video in your “image” marketing. Record all your speaking opportunities and upload the best to YouTube and Facebook. Create tips videos. Create slide show videos. Post those, as well, on YouTube and Facebook.
A speaker sheet, also called a one sheet, is a basic marketing tool for speakers. When you are booking gigs, you will often be asked for your one sheet. This sheet includes the basic information that event planners will use to decide whether they want to hire you for their […]
By Featured Speaker Eric Gilboord
I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The Salesperson then picks up the ball and confirms the opportunity, contributes to the strategy, uses the tools to inform the prospect and moves the opportunity off the table and into the cash register. Marketing is everything from how you answer the telephone, correct spelling in your correspondence, and SEO to the words and graphics of your emails, website and brochures.
The essence of marketing is very simple. It is saying the right thing to the right person at the right time. However, knowing what to say, when to say it and who to say it to is much tougher.
Marketing is a collaboration. In small business you often wear both the sales and marketing hats. It is important to maintain objectivity. I urge you to include others at as many stages of the process as possible. They may see something you don’t or they could add ideas you haven’t thought of. Mistakes can be minimized and opportunities capitalized upon.
From 1994 to 1997 there was an animated show called The Tick about an unlikely superhero with the brawn and intelligence of, well, a tick. In one episode, excerpts from which are shown below, The Tick and his sidekick Arthur are teaching future superheroes the tricks of the trade. […]
By Featured Speaker Laura Stack
In this competitive economy, just being able to do your job is no longer enough.
Competence is simply expected in today’s workplaces. But you can’t be simply competent; you have to be SuperCompetent to get an edge.
When the rubber hits the road, the difference between merely having ability and being exceptional may be the difference between losing your job and keeping it. The best workers possess a constant, expansive ability to be good at everything they do, no matter how general or specific. In this next series of six articles, I’ll show you how to master the six universal Keys to workplace success. In this first article, we’ll cover the first key: Activity.
SuperCompetent people have an acute sense of direction, in which the nature of their activities reflects their relative priorities. They’re particularly aware of one thing that escapes most of their colleagues: that being busy and being productive are two very different things.