As a public speaker, you are an expert on some topic. What better way to demonstrate this expertise…and get some search engine juice for your speaking website…than through content marketing.
Tag Archives: marketing
If you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have. Photography: Still and Video Invest in some good photographs of […]
A speaker sheet, also called a one-sheet, is a basic marketing tool for speakers. When you are booking gigs, you will often be asked for your one sheet. This sheet includes the basic information that event planners will use to decide whether they want to hire you for their event […]
By Featured Speaker Eric Gilboord I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The Salesperson then picks up the ball and confirms the opportunity, […]
From 1994 to 1997 there was an animated show called The Tick about an unlikely superhero with the brawn and intelligence of, well, a tick. In one episode, excerpts from which are shown below, The Tick and his sidekick Arthur are teaching future superheroes the tricks of the trade. […]
By Featured Speaker Laura Stack In this competitive economy, just being able to do your job is no longer enough. Competence is simply expected in today’s workplaces. But you can’t be simply competent; you have to be SuperCompetent to get an edge. When the rubber hits the road, the difference […]