Tag Archives: target audience

The Three Blind Mice of Public Speaking

Three blind mice
Three blind mice
See how they run
See how they run
The all run after the farmer’s wife
Who cut off their tails with a carving knife
Did you ever seen such a thing in your life
As three blind mice
Three blind mice

We all have blind spots when it comes to our own business, and this is as true of public speakers as it is of any entrepreneur. These blind spots are the blind mice, so to speak, of your speaking career. Do you have any of these rodents running around your business’s barn?

#1: A blurry “ideal audience” definition
If you don’t know who you should be talking to, how do you expect your audience to know they should be listening to you?

Many entrepreneurs, small business owners and public speakers fear narrowing their audience too much, so they create vague, blurry descriptions of their audience like “women who want more joy in their life” or “people who want to feel empowered.”

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