Content Marketing for Speakers
As a public speaker, you are an expert on some topic. What better way to demonstrate this expertise…and get some search engine juice for your speaking website…than through content marketing.
Tag Archives: marketing
6 words for powerful presentation titles
I recently read a blog post that shared a number of word that when used in the title of your blog posts were more likely to get that post read. As I looked through the list, I realized that many of them would have a similar effect if used in […]
Look the part … in your marketing
If you want to be an in-demand speaker, you need to look the part. This includes the marketing you do for yourself. Here are some tips for creating the kind of marketing and promotional presence a sought-after speaker would have. Photography: Still and Video Invest in some good photographs of […]
Speaker sheet basics
A speaker sheet, also called a one-sheet, is a basic marketing tool for speakers. When you are booking gigs, you will often be asked for your one sheet. This sheet includes the basic information that event planners will use to decide whether they want to hire you for their event […]
What is Marketing?
By Featured Speaker Eric Gilboord I am often asked what the difference is between sales and marketing. Marketing researches the opportunity, prepares the strategy, produces the tools to inform the prospect and places the potential sale on the table. The Salesperson then picks up the ball and confirms the opportunity, […]
Supercompetent Key 1: Activity – Activity Demonstrates Value and Reflects Importance
By Featured Speaker Laura Stack In this competitive economy, just being able to do your job is no longer enough. Competence is simply expected in today’s workplaces. But you can’t be simply competent; you have to be SuperCompetent to get an edge. When the rubber hits the road, the difference […]
Making Voice Mail Work For You Not Against You
By Featured Speaker Eric Gilboord It is becoming the norm to work at home for all or some of your business activities. Pretty much every company and most consumers, have the ability to receive voice mail messages whether through an answering machine or an invisible machine from a telephone service […]
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