Types of Speeches: The Information Dump

O.K. I’m not really condoning an information dump here. What I’m referring to is the informational speech, a speech that informs the audience on a specific topic.

You are not training them to do something, you are simply informing them. You see these kinds of speeches at symposia, conventions and other gatherings where speakers are there to share knowledge, not sell you something.

Types of Speeches: The Informational Speech

If you decide to become a professional speaker or use speaking as an integral part of your marketing strategy, it’s a good idea to familiarize yourself with the various types of speeches you might be asked to give. In this series of posts, I’ll give you the basics of a variety of types of presentations you can prepare. At the end of this post, I’ve listed previous articles in this series.

How do you prepare an informational speech?

The key to doing an informational speech well is often in the organization. The flow of facts and information must appear logical to the audience, often building one upon the other.

Let’s say I wanted to give an informational speech on the origins of the Lilith myth (I just learned about it in a book I read recently and was fascinated!). This is how I might organize it:

  1. What is the Lilith myth today?
  2. What is the most likely earliest myth that lead to this?
  3. How did it evolve over time to what it is today.

As you can see, the organization I chose is partially chronological. I started with today to give people context, then leaped back in time.

How you open your informational speech is important. It gives the audience the context and basic framework with which to understand the rest of the presentation.

How do you avoid being boring with your information dump?

Yes, many informational speeches can be boring. Often, they don’t have to be … if you add in a little bit of SPICE:

  • Stories – People learn best in the guise of a story. Bring your information to life with stories.
  • Personality – Infuse your presentation with your personality. Just because you’re being factual doesn’t mean you can’t be yourself.
  • Inflection – Nothing is more yawn-inducing than a speech delivered in a monotone. Let your voice rise and fall, speed up and slow down as the information you are sharing dictates.
  • Context – always give your facts and figures context. If you can relate that context to something your audience if familiar with, so much the better.
  • Entertain – If you can add a little entertainment value to your information, do it. If you are naturally funny, add humor. Does your topic lend itself to fun visuals? Use them.

Resources for developing your informational speech:

Did you miss these?

Here are the previous posts in this “Type of Speeches” series:

Additional Related Posts

The next post in this series is The Inspirational Speech.

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About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook, Twitter, and LinkedIn. Her website is CarmaSpence.com.